1. The Role of Culture in Global E-Commerce
In the case study, Kaarst-Brown and Evaristo (2002, pg. 257) identifies five levels of influence that should be considered when determining how culture shapes global electronic commerce: International/Cross-national Level Issues, National Level Issues, Regional/Industry Level Issues, Firm Level Issues, and Individual Level Issues. ... The case study address several of these issues which include socialization, concerns for security or privacy, preferences for product availability, income and literacy, and an individuals own preferences for use of various communications media. ...
- Word Count: 1119
- Approx Pages: 4
- Grade Level: Graduate